Hi, I’m Joeri.

CEOs, founders and leadership teams are often caught up in what needs their attention today. That leaves little room to set strategic direction and define priorities. I help them take a step back and separate the signal from the noise, so we can see what drives the business forward and what holds it back.

AI is a big part of that work. For me, it’s about making time for what matters and doing what wasn’t possible before. I help leadership teams decide where AI belongs in their business, and where it doesn’t.

I take a specific interest in where entrepreneurship, strategy, technology, endurance sports and human performance overlap.

If this resonates, feel free to reach me at hey[at]joeri.vc, LinkedIn or Strava.